It’s important to you, this message you’ve crafted. The attention you want.
You’ve thought about just the right thing to say – it isn’t too long, or too short.
The timing has to be right, because the data shows that the best time to send an email is at 4am on Tuesday. Of course only suckers do that because everyone is sending their email at that time – so you’ll do it Wednesday.
Sending this email is work. It’s productivity. It’s marketing. It means you’ll be busier, and busier means you’re doing your job well.
The email is saying “there, I tried – I thought a lot about it too. I did it at the time I was supposed to, at just the right length. Just like everyone does.”
So you click send. And then you wait.
You wait because you don’t know the person on the other side or what they care about. But I’ll give you a hint: it probably isn’t getting more email from strangers.